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Made To Stick By Chip And Dan Heath – PDF Download or Read Online – Reading Sanctuary
It is not about randomness and leaving your audience in kerfuffles, but to be just enough away from the norm to attract their attention momentarily. Attention grabbing or thought-provoking ideas, alert our subconscious and curiosity. Focus your ideas on current issues.
Ideas have to be believable both internally and externally pdr meaning they make sense and are supported by proof preferable by some authority. Humans are driven by emotions whether we like it or not.
As quoted from John Caples:. Another good example is the slogan of companies. To businesses, they market themselves as a business page or an advertising program. There is no need to complicate what they have achieved and try to shove it down to all made to stick by chip and dan heath pdf download.
Rather than let it go to waste, what if we give people the ability to toggle between the Julian and Gregorian calendars? If a picture is worth a thousand words then a story is worth more than a thousand facts and figures. Plus it gives your audience a base to start with. To the general public, they are just a social media sharing program.
Only if you can watch videos on it and for how long. hezth
Ideas which invoke those emotions can have a lasting effect on the psyche. Ideas that Stick need to be solid. They were only brought to life by Jared Fogle story who lost over lbs in 3 months on a Subway exclusive diet. Show people what they can become not just the product or the benefits but the long term effect on them.
This can involve letting an audience try before they buy, or showing hard evidence to illustrate your point such as an extreme vision improvement when using glasses. Made To Stick, is a good read for innovators and bright young creative minds looking to make their ideas stick.
Facebook is a multi-billion dollar company with many many features that the average consumer does not use. Statistics may be dire, but stories inspire. Remember Subways low-fat subs? We define real by anything that appeals to our 5 senses.
Downlooad in the need to find out more or make sense of the information we discovered. Sticky Ideas tend to be in story format, with a simple plot that can be followed and related to.
Avoid abstractions, jargon and other such intangible ideas. If I created a computer and wish to sell it to you as a productivity device; would you be interested in how many miles of wire I managed to fit into the device? Meaning they must be real.
Ideas have to be simple, something that can be easily grasped even though the action being the idea might be complex. An easy to down,oad blueprint for creating ideas that stick. Made to Stick written by the Heath Brothers attempts to explain as shown in the subtitle: One of the biggest takeaways from the book is that we need to express information specific to our audience.